Co-founder and Acting COO
Mouse at Work
Hugues is an accomplished executive, specialist in accelerated growth, product launches and turnaround strategies for CPG and sports & entertainment Fortune 500 corporations. Over the course of his 25+ years career, he has occupied senior roles in Montreal and Western Europe for Labatt / InBev, British American Tobacco, Quebecor (TVA Sports) and Saputo (Montreal Impact). He is an entrepreneur, advisor and investor for Montreal start-ups since 2017. Hugues co-founded Victoire*, a multiplatform, independent publication dedicated to the growing soccer culture in North America. He’s a regular guest columnist in Montreal medias where he comments on sports business topics. Hugues is a nationally ranked tennis player.